Maximum Weekly Box Office Potential is calculated at the full, non-discounted ticket price for each performance, multiplied by the venue seating capacity (total number of seats), multiplied by the total number of performances in the week with the most performances.
Example: $25.00 ticket price x 100 seats x 8 performances = $20,000
GST/HST should not be included in the Maximum Weekly Box Office Potential calculation.
For a large venue, the Theatre may reduce seating capacity by roping off seats or closing a balcony, in order to reduce the box office potential to no more than the allowable threshold.
Pay What You Can Performances
For the purpose of this calculation, the ticket price for Pay What You Can (PWYC) performances is considered to be $20.00. In the case of suggested ticket pricing for PWYC performances, the average suggested price will be considered the ticket price.
Presentation Fee
If a Theatre negotiates a presentation fee, rather than receiving the box office, the threshold for maximum potential box office will still apply, and actual ticket prices will be used in order to determine the maximum Box Office Potential calculation.
Equity requires supporting documentation for ticket prices.